Armstrong Milling Acquires Heritage Acres Wild Bird Food Business
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Monday, August 8th, 2016 9:07 am
Acquisition includes the Heritage Acres brand. These premium grade products will enhance and complement the Armstrong Milling Canadian product line.
Hagersville – Ontario – Armstrong Milling Company Limited, a leading Canadian manufacturer of premium wild bird food, cage pet product and oat flour announced today that it reached an agreement to acquire Heritage Acres wild bird food business. This acquisition expands the product selection at Armstrong Milling. By adding the Production, Marketing and Selling focus of these brands to the Armstrong family, it will expand the ability for Armstrong to communicate and educate the benefits of wild bird feeding to more consumers. "This transition is a strategic decision that will allow improved distribution and efficiency for the Heritage Acres Brands of birdfood." States Trevor Batte, President , Heritage Acres.
"Armstrong has been competing with the Heritage Acres brands for many years in Canada and is excited to take on this "Quality Nutrition" line of products along with marketing a great Canadian brand" says Ken Zantingh, Co-founder and principle of Armstrong Milling. "With Trevor Batte joining the Armstrong Sales & Marketing team, we expect to supply the customer base 100% complete and on time over the transition period from August 8th to September 9th and for many years to come."
Consumers of both Armstrong brands and Heritage Acres wild bird food brands will enjoy their top-quality products. As one of the first wild bird food manufacturers to achieve a Safe Quality Foods (SQF) Level 3 certificate, from NSF International, Armstrong will continue to lead the industry in manufacturing and on quality. Armstrong Milling is committed to being the best supplier of wild bird seed products through its integrity, customer service and innovations.
Media Contact: Robert Gunstone, Sales and Marketing Manager